for The Grounds Hospitality Group
for The Grounds Hospitality Group
The Grounds creates demand most operators can only dream of. The question isn't whether people want in — it's how much of that demand becomes your data, your repeat visits, and your revenue, instead of a third party's. SevenRooms is how you keep all of it.
Five distinct venues across three Sydney locations, each a destination in its own right — and every one of them generating the kind of demand that should be building your guest database, not a marketplace's.
⚲ AlexandriaThe 1920s pie-factory garden estate — cafe, roastery, bakery, florist & the famous laneway installations. Peak hours run on walk-ins + an SMS waitlist.
⚲ AlexandriaLush, plant-draped garden-bar dining. Seasonal plates, a cheeky tipple, and Kids Eat Free — relaxed, leafy, family-friendly.
⚲ AlexandriaOpen-air grill and drinks in the garden. Built for events and big-crowd moments — from long lunches to live screenings.
⚲ South EveleighA working roastery cafe and the home of your experiences — Manual Brewing, Latte Art, the Factory Tour and The Roaster's Room High Tea.
⚲ Sydney CBDThe botanical aesthetic refined for the CBD. A high-tea and afternoon-tea destination with 90-minute, ticket-style seatings.
A guest can do high tea in the City, a workshop at the Factory, and brunch in Alexandria — and today, no system knows it's the same person.
From the Alexandria garden estate to South Eveleigh and the CBD — one guest could touch all three in a single month. Today each visit lives in a different system. SevenRooms ties them into one profile.
Drag, zoom or tap a location to explore the venues.
Groups like yours tell us the same thing: the booking journey is fragmented across platforms, so no single profile follows the guest. That's the gap.
Reservations, waitlist, workshops, high teas, spend & preferences — captured automatically into a guest CRM you own.
A great pitch starts as a conversation. Tap each to see why it matters — these shape everything that follows.
OpenTable is a marketplace — a great way to be discovered, but every networked cover comes with a fee, and the guest relationship lives inside their ecosystem. Here's the difference, line by line.
This isn't "leave the marketplace." It's stop renting your own guests back — keep the discovery upside, and own everything that happens after the first booking.
SevenRooms runs operations, guest experience, marketing and data from a single system. Tap through to see what your team would actually use.
The Alexandria walk-in surge is exactly what SevenRooms was built for. A real-time floor plan, the industry's most accurate wait times, and automatic seating take the guesswork off your hosts.
Preferences, visit history, spend, dietaries and reviews are captured automatically and follow the guest across all five venues — so your team can deliver that "they remembered me" moment, every time.
Pre-built, behaviour-triggered campaigns run in the background — thank first-timers, win back no-shows, re-engage lapsed regulars, and invite third-party bookers to book direct next time.
The Grounds is a cafe, roastery, bakery and retail world — not just tables. SevenRooms Online Ordering adds pickup, delivery and at-table QR ordering, and captures every order into the same guest profile as a dinner booking.
Group reporting rolls all five venues into one view — revenue, booking-channel mix, marketing conversions and guest segments. Solotel, a 26-venue Sydney group, has said it means they no longer need a data analyst in the loop.
Figures from SevenRooms' 2025 Platform Overview — benchmarks across its global customer base.
Here's the kind of group dashboard your team would open on a Monday morning — every number sourced from first-party data across all five venues.
The Grounds — Group Reporting Sample dataSevenRooms' Revenue Management surfaces tailored insights — where to boost turns, where to tighten pacing, and which shifts are leaving money on the table — so your GMs act on data, not hunches.
Move the sliders to match The Grounds. This models three places SevenRooms customers reliably find money — using OpenTable's published per-cover fees and outcomes from real groups like yours.
Plus enterprise trust in your exact market: Merivale (50 venues), Australian Venue Co. (155 venues) · and globally, Darwin Brasserie London drove +626% digital sales in 2 months from one booking-flow upgrade.
A dedicated implementation manager handles the heavy lifting — and we run alongside OpenTable until you're confident and live. Typical go-live: about 2–4 weeks.
We confirm venues, floor plans, experiences and data scope together — no surprises.
Your dedicated implementation manager maps the build. Included at no extra cost.
Guest data, floor plans and POS integration set up. We import — you don't start from zero.
Training Hub videos, live webinars and hands-on sessions for FOH and marketing.
Branded widget live on site & socials. 24/7 support from day one.
SevenRooms is white-labelled to your brand and shaped to how your venues actually run. Your guests should never feel they left your world to book.
A booking widget styled in your botanical palette and type — on thegrounds.com.au, socials and Google. No "powered by a marketplace" in sight.
When Alexandria's full, gently route guests to The Potting Shed, the Garden Bar or the City — keeping demand inside The Grounds family.
Open API and integrations — your POS, Stripe payments, Mailchimp, and your Shopify retail world — so guest, dining and retail data finally connect.
High teas, Latte Art classes, the Factory Tour, Santa sessions — sold as prepaid, capacity-managed experiences with deposits and rules you set.
Move from a rented marketplace audience to first-party guest profiles unified across all five venues.
Commission-free direct bookings, prepaid experiences and upgrades, and automated marketing that brings guests back.
One group dashboard, no analyst required — see exactly what every venue, campaign and upgrade earns.
Bring your floor lead and your marketing lead. We'll map your real numbers, show the platform live on a Grounds venue, and agree the data-migration scope — no slides, just your business.
Find a time that suits you →
